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Features Brand’s New Signature Hot Pepper Ranch and Yellowbird® Ghost Pepper Hot Sauce

Potbelly, the iconic neighborhood sandwich shop, is making hot sandwich news with the introduction of its spicy Ring of Fire sandwich on Monday, October 23. Bursting with flavor, this sandwich is sure to ignite taste buds and delight with grilled chicken, cheddar cheese, the brand’s new signature Hot Pepper Ranch, Yellowbird® Ghost Pepper Hot Sauce and roasted red peppers. The sandwich will be available for a limited time so be sure to order in-shop, through or through the app before this sandwich sizzles away. 

Potbelly Perks members will be able to access this sandwich a week early beginning on October 16 by ordering via the Potbelly App or website. Potbelly is sweetening the launch with a special offer for Perks members. Monday, October 16 through Sunday, October 22, Perks members who order online will receive half-off a Shake of their choice just in case they need to cool their taste buds.

"We are really bringing the heat this fall with our Ring of Fire sandwich. Many of our customers are craving spicy flavors and we think they’ll love the combination of our Hot Pepper Ranch along with Yellowbird’s Ghost Pepper Hot Sauce,” said David Daniels, Chief Marketing Officer at Potbelly. “Given the spice level of this sandwich, our shakes are a great complement to the heat.”

During the Shake promotion, Perks members can choose from a variety of flavors: Oreo® Cookie, Cold Brew, Chocolate, Strawberry or Vanilla.  

Potbelly fans are urged to join the Potbelly Perks program, where they can earn free sandwiches, cookies and special offers throughout the year. To sign up for the Potbelly Perks loyalty program, visit For more information on Potbelly, visit

About Potbelly

Potbelly Corporation is a neighborhood sandwich concept that has been feeding customers’ smiles for more than 40 years with warm, toasty sandwiches, signature salads, and hand-scooped ice cream in creamy shakes, customized just the way customers want them. Potbelly promises Fresh, Fast & Friendly service in an environment that reflects the local neighborhood. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country, with more than 400 company-owned shops in the United States. Additionally, Potbelly franchisees operate over 40 shops in the United States. For more information, please visit our website at