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First Responders Receive Free Cookie or Fountain Drink on Oct. 28 with the Purchase of an Entrée

WHAT: Potbelly joins America on National First Responders Day in honoring the courage and selflessness of those who put their lives on the line every single day. On October 28, the iconic neighborhood sandwich shop is offering first responders a free fountain drink or cookie with the purchase of an entrée. 

WHY: To honor the brave men and women who put other lives ahead of their own when they step out onto the frontlines.

HOW: First responders can order any one of Potbelly’s entrées such as their toasty sandwiches, hearty soups and fresh made salads and simply add a fountain drink or cookie to their orders. This offer is available in store only, where customers will be asked to show their IDs in order to receive their complimentary cookie or fountain drink.

New fans who download the Potbelly app and sign up for a Potbelly Perks reward account earn a free sandwich after their first purchase. To sign up for the Potbelly Perks reward program, visit

WHERE: In-store at all Potbelly locations

WHEN: Saturday, October 28

About Potbelly

Potbelly Corporation is a neighborhood sandwich concept that has been feeding customers’ smiles with warm, toasty sandwiches, signature salads, hand-dipped shakes and other fresh menu items, customized just the way customers want them, for more than 40 years. Potbelly promises Fresh, Fast & Friendly service in an environment that reflects the local neighborhood. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country, with more than 400 company-owned shops in the United States. Additionally, Potbelly franchisees operate over 40 shops in the United States. For more information, please visit our website at




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